Cutting Edge
Guardian Gray
Midnight Black Metallic
Supersonic Red
Extra cost color.
Wind Chill Pearl
Extra-cost color
Reservoir Blue
A sleek and striking new design while keeping to its original body style gives the 2023 Prius a modern appeal. With a wider stance and a lower driving position paired with available 19-inch wheels makes the 2023 Prius a comfortable drive with great handling. The redesigned hammerhead style front-end includes a pair of slim LED headlights while the rear features a light bar between the taillights for a clean look.
From the instrument panel to the seat line stitching, the 2023 Prius interior brings a modern level of expression to the interior. Customize the inside of your Prius to express your individuality with stylish details or an available Fixed Glass Roof to brighten your cabin naturally.
The all-new Prius elevates the hybrid class to new heights sporting a 1.0L 4-cylinder engine with up to 194 net horsepower. A maximum engine torque from 120 to 139 lb.-ft on all trim levels is a 60% increase from its previous generation.
A wider stance and a lower center of gravity equals improved handling at every turn and stability during acceleration and breaking for a confident driving experience. And with four available driving modes, manage battery efficiency and fuel economy with performance with a press of a button.
From available Qi Wireless charging and standard USB-c ports to Direct Light Illumination that links to Toyota Safety Sense 3.0 that visually alerts you about the road ahead, the all-new 2023 Prius is packed with a multitude of advanced technology features.
The Top-Mounted Multi-Information Display is positioned directly above the steering wheel in line-of-sight of the road for ease of access and convenience on all your vehicle details from your miles per hour to your battery and gas range helping you keep your eyes on the road ahead.
Pre-Collision System with Pedestrian Detection (PCS w/PD)* is designed to help detect a vehicle, pedestrian or any foreign object in front of your vehicle and provide an audio/visual warning under certain circumstances.
The Full-Speed Range Dynamic Radar Cruise Control (DRCC)* is an adaptive cruise control system designed to keep vehicles at a preset distance when cruising in speeds above 20 mph.
The Lane Departure Alert with Steering Assist (LDA w/SA)* is designed to give you an audio/visual warning when you veer out of visible white/yellow lane markings or certain road-edge boundary lines at speeds above 30 mph. The system will also provide a gentle steering correction if the driver does not take action to stay in lane.
When Full-Speed Dynamic Radar Cruise Control (DRCC)* is enabled and lane markers are detected, Lane Tracing Assist (LTA) * uses the visible lines on the road and/or other vehicles to keep the vehicle centered in its lane. If the driver is not attentive while LTA is active, the Emergency Drive Stop System (EDSS) * is designed to monitor the driver’s inputs and can bring the vehicle to a stop under certain conditions.
Using an intelligent camera, Road Sign Assist (RSA)* is designed to detect speed limit signs, stop signs, Do Not Enter Signs and yield signs, and displays an icon of the sign on the Multi-Information Display (MID).
Automatic High Beams (AHB) * are designed detect headlights of oncoming vehicles and taillights of incoming vehicles and automatically toggles between high and low beams accordingly.
Using the vehicle’s camera and radar, Proactive Driving Assist (PDA) * provides gentle breaking or steering assist to support driving tasks like going into curves and maintaining distance between your vehicle and other vehicles, pedestrians or bicyclists on the road.
*Atkins Kroll has reserved the right to alter any details of specifications and equipment without notice. Details of specifications and equipment are also subject to change to suit local conditions and requirements. No guarantee is given regarding the accuracy of information in this site. Vehicles pictured and specifications detailed in this site may vary from models and equipment available in your area. Vehicle body and trim colours might differ slightly from the pictures in this site.
Please check model availability and full specification details with your nearest Atkins Kroll dealer prior to ordering. Atkins Kroll cannot accept contractual responsibility for your reliance on the information contained within this site.
*Manufacturer’s Suggested Retail Price, excludes the Delivery, Processing and Handling Fee of $865 for Cars, $940 for Small/Light Trucks (Sienna, RAV4, Highlander Gas, Highlander HV, 4Runner, Tacoma and Venza), $1195 for Large Trucks (Tundra), and $1095 for Large SUVs (Sequoia and Land Cruiser). (Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyota’s charge for these services is called the “Delivery, Processing and Handling Fee” and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyota’s overall pricing structure. Toyota may make a profit on the Delivery, Processing and Handling Fee.) Excludes taxes, license, title and available or regionally required equipment. Actual dealer price will vary. Actual dealer document fee may vary.
