Dededo drivers in the market for a luxury vehicle often flock toward the BMW brand. Have you asked, “What does BMW stand for?” Wonder no more. BMW stands for Bayerische Motoren Werke, which is German for Bavarian Motor Works. What makes the brand name so unique is that usually Motorenwerke is a single word. If you are interested in learning even more about the BMW name, you’re in luck! Atkins Kroll Guam would be happy to share a little bit of BMW history with our Hagatna neighbors.
BMW got its start more than a century ago in a few different companies that manufactured vehicles and aircraft engines. Let’s take a closer look at the early days of BMW:
1974 saw the debut of “The Ultimate Driving Machine” BMW slogan. It remained as such for decades but was replaced for a few short years in 2010 with the slogan “Joy.” In 2012, BMW brought back that original 1974 slogan.
We have answered the question, “What does BMW mean?” Now it is time to experience this luxury brand in person. The best way to do so is by setting up a test drive. Own your own piece of BMW history today. Contact us if you have any questions.
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