Atkins Kroll Lexus Unveils First All-Electric Luxury Sedan

Atkins Kroll Lexus Guam officially unveiled the all-new ES 350e during an exclusive launch event held on August 7, 2026, at the Lexus Showroom in Tamuning.

Atkins Kroll Lexus Guam officially unveiled the all-new ES 350e, Lexus’ first all-electric luxury sedan during an exclusive launch event held at the Lexus showroom in Tamuning on August 7. More than 70 guests attended the evening celebration, eager to experience the newest evolution of Lexus luxury and electrification.  

The eighth-generation ES 350e introduces a bold new design direction guided by the themes Clean Tech x Elegance and Time is Luxury. Inside, the ES debuts the innovative Responsive Hidden Switches system, a multi-sensory feature that creates a clean, and seamless cockpit by integrating physical controls into the interior design. These controls remain hidden when the vehicle is off and illuminates when powered on, activating intuitively as the driver’s hand approaches.  

 “The ES represents the next evolution of Lexus, where advanced electrified technology meets a deeply human driving experience,” said Clark Boswell, Vice President and General Manager of AK Guam and Saipan.

“It delivers a natural and intuitive feel behind the wheel, giving drivers confidence, control, and comfort in every condition. At the same time, it reflects our commitment to reducing environmental impact through the thoughtful use of recycled materials and more efficient design, ensuring we elevate both the driving and ownership experience while moving toward a more sustainable future, said Boswell.” 

Reflecting Lexus’ Japanese heritage and dedication to craftsmanship, guests enjoyed an elevated culinary experience featuring an assortment of sushi, nigiri, yakitori barbecue, takoyaki, gyozas, soba, mochi desserts. The evening was complemented by signature beverages inspired by the all-new Lexus ES, creating an immersive experience that celebrated Japanese culture and hospitality. 

A highlight of the evening was the Longest Drive Challenge, which kept guests engaged and added a fun, competitive element to the event. Alyssa Leon Guerrero claimed the women’s title with a longest valid drive of 130.8 yards, while Ben Cline claimed the men’s title with an impressive 261.8-yard drive. 

Lexus Masters Pro-Am Flyaway 

During the event, AK Lexus also announced the 2026 Lexus Masters Pro-Am Flyaway, an exclusive customer experience that will send three Lexus owners from Guam and Saipan to Incheon, South Korea, this fall for a luxury golf getaway featuring world-class hospitality and VIP access to the Korea Professional Golfers’ Association (KPGA) Tour. Lexus Korea has invited AK for the second year to participate in the event and reflects the dealership’s continued commitment to delivering exceptional ownership experiences that extend well beyond the showroom.  

Eligible Lexus customers will have the opportunity to win one of three exclusive trips each valued at approximately $2,500. Customers qualify by meeting one of the following criteria: 

• Purchased a new Lexus between January 1, 2026, and September 15, 2026. 
• Completed a Lexus service visit at Atkins Kroll between January 1, 2026, and September 15, 2026, for a Lexus purchased from Atkins Kroll. 

Key interior and exterior features of the Lexus ES 

The all-new Lexus ES 350e delivers a premium cabin experience with an extensive suite of advanced comfort, convenience, and technology features, including: 

• 12.3-inch high-definition LCD digital combimeter 
• Full-color head-up display  
• Small-diameter three-spoke steering wheel 
• Paddle shifters with regenerative brake force selectors 
• Lexus Climate Concierge 
• Next-generation slim-profile seating 
• Responsive hidden switches 
• Thematic ambient lighting with bamboo layering trim 
• 14-inch high-definition Lexus Connect multimedia system 
• 17-speaker Mark Levinson premium surround sound system 
• Center console charging and storage utility 
• Vegan leather embossing on trim 
• Tapered rear / LF-ZC-inspired L-signature taillights 
• Twin L-signature lamps 
• Accentuated resolute look/evolved spindle face 
• Front projection welcome lighting 
• Single motion silhouette 
• Aerodynamic underside cover/vortex generator / stabilizing fins 
• Expressive wheel range (18, 19, 21-in. diameters)

The all-new Lexus ES represents a significant milestone in Lexus’ electrification journey, blending cutting-edge technology, sustainable innovation, and premium craftsmanship into a flagship sedan designed for the modern luxury driver.