Atkins Kroll Lexus Elevates the Brand Experience with ‘Leather & Luxury’ Showcase
(Tamuning, Guam) – Atkins Kroll, Inc. Guam (Atkins Kroll), an Inchcape Company, Lexus Guam, a division of Atkins Kroll and the island’s premier destination for luxury mobility, hosted an exclusive evening of elegance and innovation at its Lexus Leather & Luxury event held last month, at the Lexus showroom.
Designed to immerse guests in the Lexus lifestyle, the evening paired the latest Lexus models with a curated display of luxury leather goods in collaboration with DFS Galleria, celebrating shared values of craftsmanship, design, and timeless quality.
“We are proud to deliver an ownership experience that goes far beyond the vehicle,” said Clark Boswell, Vice President & General Manager of Atkins Kroll. “Lexus represents more than performance—it’s a brand built on integrity, refinement, and lasting relationships. Events like this reflect our continued commitment to our community and the Lexus brand.”
In addition to celebrating luxury and lifestyle, the event marked the official launch of the Lexus Masters Pro-Am Fly & Play Campaign, which offers Lexus owners a chance to win an all-expense-paid, once-in-a-lifetime experience to Seoul, South Korea to participate in the prestigious Lexus Masters KPGA Pro-Am Tournament taking place this October.
“At Lexus, our brand is defined by more than just precision, engineering, and luxury design – it is about creating experiences that are just as extraordinary as the vehicles we drive,” shared Trina Cruz, Marketing & Brand Engagement Director at Atkins Kroll. “From the first test drive to experiences like tonight’s, we aim to create thoughtful, memorable touchpoints that embody the Lexus promise to ‘Experience Amazing.’ This campaign is another way we’re bringing that promise to life.”
Running from July 16 to September 30, 2025, the Lexus Masters Pro-Am rewards both new and loyal Lexus owners for their continued relationship with the brand. Eligible participants qualify by either purchasing a new Lexus or completing a Lexus service visit at Atkins Kroll Guam or Saipan during the promotional period. In all cases, the Lexus must have been originally purchased from Atkins Kroll to qualify. To finalize participation, eligible owners must complete and submit the official Lexus Masters Pro-Am Fly & Play entry form.
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